I hesitated for a long time writing this post, which is a follow up to my first judgmental post: “I’m judging you.” I don’t want to be seen as a whiny, cranky … well, judgmental person, because I’m not (always) that way. But when I’m at work I sometimes see authors doing some really stupid things, and that does get me cranky, which makes me whiny and, ultimately, judgmental.
I finally decided that I’m going to do a “judging” post every time I run up against an author doing something that they probably shouldn’t be doing.
I sincerely hope this is the last post I write.
Now, on to why I’m feeling judgmental.
Controversy
Controversy with a book can be great for sales. People will want to buy the book and read it to find out why people are so against it. There’s nothing wrong with a little controversy.
Unless you invent it.
Several weeks ago I received a press release regarding a book about witches/vampires/ghosts/werewolves/fairies/shape shifters/angels/zombies… well, take your pick. I’m not going to tell you guys what the book is really about because I don’t want to actually directly point fingers at someone. Anyway – the press release said the book was stirring up religious folk because of how it portrayed the supernatural being in question.
I was intrigued, so I did some Googling. By the end of it I was quite literally slapping my palm to my forehead over and over and over again in complete shock at this author. (Yes, I received strange looks from coworkers, which then prompted me to explain why I was so frustrated. So, yes, this is another author whose name has spread around my work.)
Why was I so frustrated?
If you read my previous post, you’ll remember I wrote: “they will find your blog, even if you don’t give them the URL.”
I found this author’s blog in the span of time it took for Google to bring back search results. (Kudos to the author for having an SEO-friendly site!) There were several other hits coming back where this author had been mentioned in other places, but nothing that looked like people were calling this person’s book scandalous or controversial.
It took me less than a minute of clicking through this author’s site to find a post where the author was giving advice to other writers. In this post the author said they were going to try to create controversy about their novel to boost readership.
Cue the palm-to-forehead moment.
My advice to authors:
1. Don’t try to create false controversy about your novel. If your novel is good enough to be hated by religion folks (ie: the Harry Potter series) then it will be hated on its own merits.
2. If you insist on doing something like this don’t blog about it!
Now, this author could come back and say “But that was my PR rep’s idea, not mine!” True, except this author also blogged about how they were doing their own PR and most people never realized this because the author used a different email address.
Side note: Yes, some people will be fooled by this. In fact, I recommended this tactic in my previous judging post: “If you’re going to pretend to be a PR rep that is representing you, try using a different email from your own.”
I honestly didn’t think about it when I first read the email, but going back to reread it, it should have been obvious. Why? It wasn’t signed. All PR reps sign their emails.
Which brings me to my third piece of advice:
3. If you’re going to be your own PR rep and are trying to hide the fact that you are, create a PR rep “pen name.” Some might see it as being a little morally dubious, but I can’t say that it’s all that different than ‘hiding’ behind a pen name. (Which I am, therefore I really can’t throw stones!) Just don’t conduct any business where a legal signature would be needed, because that would be a really bad idea.
Take my advice on this point lightly. Personally, if you’re going to do your own PR I’d prefer you to just be upfront about it. It avoids any shades of gray and also avoids potentially awkward situations where people want to meet your PR rep or talk to him/her on the phone.
So to slightly repeat point 2:
4. If you’re going to try to mislead people into thinking you have a PR rep don’t blog about it! Remember: If you have a blog, it can be found. Think about what you’re posting before you post it!
Okay, that is all for this time – hopefully the last time!
Signed:
The cranky, whiny and judgmental J.A. Lynn
Posted in Judging, Stray Thoughts